Cuing customers to look at your key messages
This is an example we have used for several years and came out of some very early research we did with JCDecaux, but we have never put it into a blog, so I thought I’d revisit it here. In the …...
View ArticleWhy task is important in eye tracking research
This is something that is very familiar at academic eye tracking conferences in fact every other paper refers to it, but I don’t ever recall seeing it in the commercial sector. In 1967 Yarbus eye...
View ArticleVisual Saliency Vs Eye tracking Heatmaps
Visual saliency programs exist that are intended to be a cheap alternative, or preliminary step to eyetracking. The basic premise is that our visual attention is drawn to areas of high visual salience,...
View ArticleIs Market Research Precisely Wrong?
There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it: “People don’t do what they say, don’t say what they think, and don’t think how they...
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